MatrixPoint, a data-centric consulting firm specializing in marketing efficiency and data privacy compliance, today released its Verified Private Certification.
The certification allows companies that have implemented data privacy controls to display to their customers that they are compliant and that they have made an enterprise commitment to protect sensitive data and personally identifiable information within their organization.
The California Consumer Privacy Act (CCPA) requires companies that conduct business in the state of California to implement significant changes to their privacy programs and their data management practices and procedures. Many other states, in addition to California, are adopting similar requirements, and companies doing business in these states must comply with the changing regulations.
The penalties of non-compliance to the newly enacted CCPA laws are significant. However, the threat of private action and class action lawsuits are far more costly by a scale of magnitude.
The Verified Private™ Trustmark can improve consumer confidence and website conversions, while also protecting your company from significant fines that range from $2,500 to $7,500 per customer record.
“Our team is extremely excited to offer this visible certification to companies who truly care about their customer’s data and privacy,” said MatrixPoint Managing Partner, Brian Mahoney.
MatrixPoint Consulting was created to help companies improve their business processes, their relationship with their customers, and ultimately, their bottom line. We are continuously evolving how we work and how we look at the ever-changing marketplace, so we can continue to deliver meaningful, sustainable results for our clients and their customers. For more information please visit www.thematrixpoint.com