True value goes far beyond just financial metrics or expanding profit margins, rather, it is about recognizing the success of a business is deeply intertwined with the well-being of key stakeholders…

Operational efficiency – achieving higher productivity, reducing costs, and optimizing resources – is the foundation for building a successful business. Sales growth, although important, without a…

Online shopping has revolutionized retail, necessitating adaptable strategies for sustained success. In this white paper MatrixPoint’s e-commerce consulting experts provide a comprehensive overview of…

With today’s rapidly evolving technology, shifting consumer behavior, and increasing competition, the ability to adapt and optimize media strategies is paramount.…

Today, marketers face formidable challenges in navigating an increasingly complex and competitive landscape. To remain competitive in this environment…

Machine learning (ML) has emerged as a potent marketing technology in recent years, revolutionizing traditional, labor-intensive approaches to analysis, measurement, and attribution, and unlocking the…

The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create…

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire…