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Complete Guide to Digital Media Transparency and Ensuring your Media is Effective

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WHAT'S IN THE GUIDE

Evaluate

Evaluate Marketing and Media Performance

Spend

Protecting marketing spend

Transparency

Learn about Media Transparency

Peroformance

Determine which performance metrics to measure

Trackingperformance

Tracking performance metrics

Scalability

Marketing strategy scalability

What is Media Transparency and Effectiveness?

Media Transparency refers to the ability to see what media has been bought on your behalf, where that media was placed, how much it was bought for and how well it performed. It’s the data that every company working with an advertising agency and vendors wants to know, but may not necessarily have access to.

Media Effectiveness refers to your overall marketing and media plan and ensuring that you are reaching the right audience, paying the right price, measuring the right activity, and achieving your target Return on Investment.

Who is Matrixpoint?

MatrixPoint is a specialty consulting firm dedicated to helping clients navigate the complexities of the modern digital landscape. Our team of media and marketing consultants, data compliance experts, and software engineers bring a unique perspective to help businesses understand and leverage their data, comply with changing regulations, anticipate the unpredictable, adapt rapidly to disruption, and outperform in their specific markets.

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