Protecting your customers' personal information and data privacy is mission-critical for your business. MatrixPoint is at the forefront of data privacy and compliance assessments - from collection of personal customer data and storage to how it is utilized - that ensure a brand secures their sensitive data. Data privacy and protection laws in the U.S. are currently developed and applied State by State. Without a federal set of rules to provide consistency, being aware of and understanding each State's laws, and the process other States may be in of developing privacy requirements, is critical to ensure consumer protection and prevent potential significant liabilities. MatrixPoint's privacy and compliance experts track, detail, and help brands institute processes designed to reflect the privacy laws. As part of our services, we can provide our Verified Private program that conveys your brand has collected or processed personal data responsibly and that practices have been implemented and verified by an expert third party. Businesses that display the Verified Private Trustmark on their website demonstrate they are compliant with regulatory requirements and external standards for privacy accountability.
Compliance with data privacy and ADA regulations is a foundational requirement for modern organizations. Adherence to evolving data privacy laws is both an ethical responsibility and a legal obligation across many states, and failure to comply with regulations such as GDPR and CCPA can result in financial penalties, legal exposure, and erosion of consumer trust. MatrixPoint’s experts support brands by applying a comprehensive, practical understanding of data privacy and ADA requirements, ensuring policies, processes, and day-to-day operations align with regulatory expectations while reducing risk and supporting scalable compliance.
Strong data privacy and ADA practices directly influence customer trust, accessibility, and overall brand perception. Privacy- and accessibility-conscious consumers increasingly seek out organizations that demonstrate a clear commitment to protecting personal data and providing inclusive digital experiences, making trust a cornerstone of both short- and long-term success. Failures in privacy or ADA compliance can expose organizations to legal, financial, and reputational risk. MatrixPoint helps brands implement rigorous, scalable data privacy and ADA practices that protect consumer data, meet state-level regulatory requirements, and preserve brand reputation while supporting customer retention and growth.
Proactive risk oversight helps protect marketing investments and brand integrity. MatrixPoint works with internal teams to define risk tolerance levels, monitor exposure, and manage risks associated with existing marketing programs and ongoing campaign engagements. This approach ensures initiatives remain aligned with brand goals while potential risks are identified and addressed early.
The Benefits of Working With The Matrixpoint Team:
- Simplify talent acquisition
- Scale up or down faster
- Be productive from day one
- Maximize your company staff
- Better innovation deployment