MatrixPoint Consulting to Support Thrasio Data Privacy Initiative

By Matrixpoint Consulting


MatrixPoint Consulting, a data-centric consulting firm specializing in marketing efficiency and data privacy compliance, announced today that it has been selected as the data privacy consulting firm for Thrasio, the leading Amazon third-party private label business. As the lead consulting firm for Thrasio, MatrixPoint will provide data privacy management solutions and ongoing support to ensure compliance with US and EU regulations.

“Thrasio is in a unique industry position to provide customers with a wide array of products through its many private label brands sold on Amazon,” said MatrixPoint Managing Partner, Brian Mahoney. “Our significant experience, combined with our innovative approach to unlocking data and applying it in ways that give clients a competitive advantage, positions us perfectly to support the brands and customer needs of Thrasio.”

The Thrasio business will be managed out of the MatrixPoint offices located in Irvine and Denver. For more information regarding the MatrixPoint-Thrasio relationship, please contact Stacy Smith, Marketing Manager for MatrixPoint Consulting.

MatrixPoint Consulting is a data-centric consulting firm that specializes in marketing efficiency, data privacy compliance, and Machine Learning (ML) processing. The firm helps companies improve their business processes, their relationship with their customers, and ultimately, their bottom line.

Thrasio is the world's largest acquirer of Amazon third-party private label businesses, having integrated nearly 60 businesses into their industry-leading operating platform. The Fulfilled by Amazon (FBA) ecosystem acts as a unique launchpad for brand success, but as small sellers' niche brands evolve into multimillion-dollar businesses they become complex and capital constrained, prompting many sellers to seek a successful exit. Thrasio purchases these category-leading brands - known for selling everyday products - for a typical purchase price of $1+ million, giving small business owners their hard-won payout. Thrasio then onboards, optimizes, and operates this suite of brands, expanding their reach through marketing, search, product development, and supply chain management, leading to substantial financial and operating growth. Thrasio products have been the trusted items that consumers turned to for their lockdown needs, including URBNfit exercise gear, the leader in Anti Fatigue Floor Mats, Crafts 4 All art supplies and the fastest growing Pet Deodorizer on Amazon.

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