Media Consulting

Amid rapid changes in digital technology, the media landscape is constantly shifting. In this new reality, advertisers need to stay current and adjust to the ways that content and information are consumed.

Our extensive experience in media and marketing can help you take advantage of the latest trends in media and provide you with transparent control of all your media channels.

Our experts will work with you to identify opportunities to improve media campaigns by analyzing selected vendors and agencies to ensure you are getting what you are paying for and help you negotiate or in-house your media.

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MEDIA AUDITING

MatrixPoint media auditing practice focuses on helping companies get transparency and control on how their media dollars get spent, what vendors truly get utilized, and ensuring that all parties have your best interest in mind.

  • Vendors and agency contract analysis and recommendations
  • Vendors platform analysis and recommendation
  • Media transparency
  • Fraud detection through proprietary technology and human experience
Analysis

MEDIA AND MARKETING ANALYSIS

MatrixPoint media and marketing analysis practice focuses on helping companies evaluate the effectiveness of their marketing activities ranging from strategy, vendor selection, setup, and optimizations. Our objective is to provide a non-biased analysis of the marketing activities.

  • Marketing strategy
  • Ecommerce Analysis
  • Review platforms and strategy
  • Customer Relationship Manager (CRM) platform and strategy analysis
  • Key Performance Indicators (KPIs) and measurement tools analysis
  • Marketing campaign performance analysis
    • Media channel usage
      • Advertisement viewability and benchmarks
      • Social Media, Programmatic Media, Paid Search, and Broadcast
    • Mix media analysis
Implementation

IMPLEMENTATION CONSULTING

MatrixPoint implementation practice provides solutions that help clients in-house a portion or all of their marketing needs. Our ultimate goal is to ensure our clients can be successful without being dependent on third parties.

Agency and vendor contract negotiation

  • Ensure transparency and client control

Analyze, setup, and train in-house teams

  • Media planning, social media, programmatic media, and paid search 
  • Identify resources for hire

Third-party vendor platforms strategy and implementation

Ecommerce setup and management

  • Identify platforms, apps, and solutions
  • Develop short and long term strategies

Media automation implementation

  • Identify and implement machine learning solutions

CRM strategy and implementation

  • Evaluate platform and implement communication strategy

Quarterly media auditing

  • Review transparency, performance, ad fraud and viewability

GET IN TOUCH

Schedule a consultation with MatrixPoint to learn more about our solutions.

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