Media Consulting

Amid rapid changes in digital technology, the media landscape is constantly shifting. In this new reality, advertisers need to stay current and adjust to the ways that content and information are consumed.

Our extensive experience in media can help you take advantage of the latest solutions and provide you with transparency and control of all your media channels.

Our experts will work with you to identify opportunities to improve media campaigns by analyzing selected vendors, agencies and ensure you are getting what you are paying for and help you negotiate or in-house your media.

MEDIA ANALYSIS

We help companies evaluate the effectiveness of their marketing activities ranging from strategy, vendor selection, setup and optimizations. Our objective is to provide a non-biased analysis and recommendations of the media activities.

 

  • Media strategy
  • Media plan review and audit
  • Vendor selection process and contract audit
  • Platform usage and controls
  • Key Performance Indicators (KPIs) and measurement tools
  • Optimization strategy
  • Media performance analysis
  • Media expansion and opportunities

MEDIA IMPLEMENTATION AND IN-HOUSING

MatrixPoint media implementation and in-housing practice provide solutions that help clients evaluate options to improve their media or in-house a portion or all of their marketing needs. Our ultimate goal is to ensure our clients can be successful without being dependent on third parties.

 

Agency and vendor contract negotiation
  • Ensure transparency and client control
Setup and train in-house teams
  • Social media, search marketing and programmatic media
Ecommerce setup and management
  • Identify platforms, apps and solutions
Media automation implementation
  • Identify and implement machine learning solutions
CRM strategy and implementation
  • Evaluate platform and implement communication strategy
Quarterly media auditing
  • Review transparency, performance, ad fraud and viewability