Media Performance Consulting

In our new post-pandemic reality, marketers are challenged to stay current and adjust to the ways that content and information are consumed.

MatrixPoint's experts will work with you to identify opportunities to improve the efficiency of your media campaigns by analyzing audience targeting parameters, media plans, measurement, creative impact, selected vendors, agencies, and partners to ensure you are getting what you are paying for and help you negotiate or in-house your media.

Media Performance Consulting

Performance Analytics and KPI Tracking

Paramount to achieving maximal media efficiency is establishing key performance indicators (KPIs) that reflect your business and ensuring you regularly analyze campaign performance. By closely monitoring metrics like click-through rates, conversion rates, and return on investment (ROI), MatrixPoint quickly identifies what works in your media mix and what data-driven adjustments will further optimize your campaigns' efficiency.

Ad Creative & Messaging: Testing and Optimization

Continuously test and optimize your brand's ad creative and copy to identify the most effective messages, visuals, and formats to do more for your business with less. A/B and multivariate testing of various elements of your ad campaigns will allow you to refine your content based on real-time performance data. This iterative approach ensures that campaigns evolve to meet changing audience preferences, improving the overall efficiency of your media.

Collaboration with Influencers

MatrixPoint will help facilitate your brand's interactions with the evolving world of influencers and the industries and niches they impact. Influencer marketing can amplify the reach of your media campaigns by leveraging their established audiences, providing a more effective and personal means of connecting your media with potential customers.

Cross-Channel Integration

MatrixPoint has deep experience integrating marketing efforts across media channels for cohesive and consistent brand experiences. Cross-channel integration of your media ensures that messaging is uniform and complementary, maximizing the impact of your media investments. This approach enables you to reach your audience through various touchpoints, leading to a strong front- and back-end media efficiencies.

Budget Optimization and Reallocation

Regularly assessing and optimizing advertising budgets - based on performance - is something that brands should deploy. MatrixPoint helps you allocate budget across media channels and campaigns that yield the greatest results while minimizing waste. Our proprietary budget optimization tools and iterative approach ensure that resources are employed effectively, scaling media performance and garnering incremental efficiency.

Media Implementation and In-House Practice

MatrixPoint media implementation and in-housing practice provide solutions that help companies evaluate options to improve their media or in-house a portion or all of their marketing needs. Our ultimate goal is to ensure our clients can be successful without being dependent on third parties.

Agency and vendor contract negotiation
Ensure transparency and client control
Setup and train in-house teams
Social media, search marketing and programmatic media
eCommerce setup and management
Identify platforms, apps and solutions
Media automation implementation
Identify and implement machine learning solutions
CRM strategy and implementation
Evaluate platform and implement communication strategy
Quarterly media auditing
Review transparency, performance, ad fraud and viewability
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