PURVIEW™ is a proprietary tool that maps out custom trading zones around every client location. Our analysis reveals that when geo-location tags are deployed in digital media to support a specific list of retail locations with a standard 3, 5, or 10-mile trading zone, the result is an extremely efficient media plan. By using custom trading zones that are translated into zip codes for every location, a much greater level of accuracy and efficiency can be achieved when planning programmatic and digital media, advanced TV, out-of-home, and audio, as well as the more traditional newspaper options.
PURVIEW™ is a proprietary tool that maps out custom trading zones around every client location
The custom trading zone is automatically translated into zip codes to be covered for every location. That data is critical for planning programmatic and digital media, advanced TV, out-of-home, and audio options, and even more traditional outlets like print and newspaper. All of which can be bought with greater accuracy and efficiency than ever before.
The panel consists of over 3 million always-on respondents that are constantly tracked with all the locations they visit and that completely anonymized data is passed to PURVIEW™ and maintained in a database. This provides us with a large single source data panel that tells us anonymized individuals travel from their home zip codes to any store or retail location our clients want to identify. PURVIEW™ then ingests and overlays Vizio Smart TV 14MM household panel detailed viewing data that reveals the exact household usage of streaming devices (e.g. Amazon Firestic/Roku) and Smart TV apps (e.g. YouTube, Tubi TV) to better inform our investments in Connected and Addressable TV.