Crunch Fitness has Chosen MatrixPoint Consulting to Manage their Data Privacy Initiative

By MatrixPoint Consulting


MatrixPoint Consulting, a data-centric consulting firm specializing in marketing efficiency and data privacy compliance, announced today that it has been selected as the data privacy consulting firm for Crunch Fitness, the gym known for making serious fitness fun and fostering a culture of ‘No Judgments. MatrixPoint will be the lead consulting firm for Crunch Fitness and will provide ongoing data privacy solutions and support to ensure Crunch Fitness is compliant with US regulations.

 “We are excited to work with MatrixPoint and help show our members that we truly care about their safety and privacy,” said Chad Waetzig, EVP of Marketing and Branding, Crunch Fitness. “This partnership is part of our ongoing commitment to create long-term trust with our members and ensure we continue earning their well-placed trust.”

“Companies must prepare for the increasingly complex and evolving data privacy and security regulations," said MatrixPoint Managing Partner, Brian Mahoney. “Our significant experience, coupled with our innovative approach in protecting and unlocking data, positions us perfectly to support the data privacy needs of Crunch Fitness.”

The Crunch Fitness business will be managed out of the MatrixPoint offices located in Irvine and Denver. For more information regarding the MatrixPoint-Crunch Fitness relationship, please contact Stacy Smith, Marketing Manager for MatrixPoint Consulting.


MatrixPoint Consulting is a data-centric consulting firm that specializes in marketing efficiency, data privacy compliance, and Machine Learning (ML) processing. The firm helps companies improve their business processes, their relationship with their customers, and ultimately, their bottom line.


Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all types of people, with all types of goals, exercising all different ways; working it out at the same place together. Today, Crunch is renowned for creating one-of-a-kind group fitness classes, high-intensity interval training (HIIT) classes, and unique programming for a wildly diverse membership. Headquartered in New York City, Crunch serves over 1,300,000 members with over 300 gyms worldwide in 29 states, Puerto Rico, and 4 countries. Crunch is rapidly expanding across the U.S. and around the globe. For more information, please visit

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