Whitepapers

The marketing funnel is changing, and we can blame it on AI. But the funnel isn’t being replaced. It’s being reshaped into a smarter, more responsive system for those willing to learn and adapt, rather than meeting it with resistance.

Gen Z hasn’t broken the marketing funnel. They’ve redefined it. The traditional marketing funnel has long been a predictable model used to capture attention, nurture consideration, drive purchases,

Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,

A sales funnel is a structured marketing model designed to guide potential customers through the decision-making process, from initial brand awareness to final conversion. When optimized, a funnel can

Data-driven decision-making is the norm for a business to effectively operate and the importance of accurate website activity tracking cannot be overstated. Google Analytics (GA) has long been the

A Guide to Middle of Funnel Marketing Middle-of-funnel (MOFU) marketing is a stage in the customer journey where prospects move from awareness to active consideration, seeking detailed, educational

FCC’s TCPA One-to-One Consent Rule The Federal Communications Commission’s (FCC) One-to-One Consent Rule highlights the growing emphasis on consumer protection. Under this rule, businesses must obtain

The Bottom of Funnel represents the most pivotal phase of the customer journey. At this stage, prospects are highly engaged and ready to make a purchasing decision. BOFU marketing is the key to