Whitepapers

Operational efficiency – achieving higher productivity, reducing costs, and optimizing resources – is the foundation for building a successful business. Sales growth, although important, without a

The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire

Marketing and media expenses are often one of the biggest costs for growing companies. Reducing both marketing and media expenses while still achieving business goals will ensure your company remains

With today’s rapidly evolving technology, shifting consumer behavior, and increasing competition, the ability to adapt and optimize media strategies is paramount.

When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind efforts. Minimizing media waste is essential to maximizing ROI and

Effective brand positioning is essential for achieving marketing success. Matrix Point explains what brand positioning is and how you should approach it.

NY's Data Privacy Act introduces more stringent regulations for personal data usage than any other law. MatrixPoint explains how to ensure compliance here.