Machine learning (ML) has emerged as a potent marketing technology in recent years, revolutionizing traditional, labor-intensive approaches to analysis, measurement, and attribution, and unlocking the…

The conversion funnel (or sales, marketing funnel) visualizes critical stages in a buyer’s journey. Optimizing the funnel requires understanding how stages of the funnel all work together to create…

Anyone who’s been in business for any extended period has likely heard about some variation of the sales funnel, the marketing funnel, or the conversion funnel. This funnel represents the entire…

Marketing and media expenses are often one of the biggest costs for growing companies. Reducing both marketing and media expenses while still achieving business goals will ensure your company remains…

Media Agency Audits Almost all types of organizations depend on media coverage to get their name out there, market themselves, and develop their brand. Before developing creative strategies and…

Your Guide to Media Activation: Everything You Need to Know The digital space has changed the way businesses grow and gain exposure. Media-related roles are quickly becoming exceptionally critical…

KPI Analysis: Your Essential Guide to Setting, Measuring, and Optimizing Key Performance Indicators…

When implementing a digital advertising strategy, it’s crucial advertising spend is effective, efficient, and not wasted on blind efforts. Minimizing media waste is essential to maximizing ROI and…