How to Manage Digital Ad Fraud Digital Advertising Fraud is not new, but in recent years it has become a much larger and more complicated problem. Here we will review what digital ad fraud is, how to…

MatrixPoint Consulting announced today that it has been selected as the data privacy consulting firm for Thrasio, the leading Amazon third-party private label business.…

Does My Company Need a Data Management Platform (DMP)? Data Management Platforms add a tremendous amount of value to digital advertising campaigns, allowing marketers to collect, aggregate and utilize…

What is CA’s Prop 24? California’s Prop 24, or the California Privacy Rights Act (CPRA) is an expansion of the CA consumer privacy laws introduced by California Consumer Privacy Act (CCPA), which went…

Is Your Marketing Working? Evaluating Marketing & Media Performance Modern digital marketing is a complex and expensive process, making it vital that you measure the results of your marketing efforts,…

MatrixPoint today released its new business practice offerings of in-housing analysis, strategy, and implementation for businesses seeking to take control of their marketing.…

The State of Data Privacy Protection Growing public awareness regarding the extent and vulnerabilities of commercial data mining has fostered consumer pushback against data brokers and fueled a…

How to Respond to the Proposed Washington State Privacy Act (WPA) In today’s digital world, consumers share massive amounts of electronic data across various platforms on a daily basis. With virtually…