Gen Z hasn’t broken the marketing funnel. They’ve redefined it. The traditional marketing funnel has long been a predictable model used to capture attention, nurture consideration, drive purchases,

How To Create a Marketing Funnel A step-by-step guide to building a marketing funnel that converts prospects into loyal customers. A well-designed marketing funnel is one of the most powerful tools a

Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,

Irvine, CA– JayMarc Homes, a premier custom home builder in the Greater Seattle area, has selected MatrixPoint Consulting, a data-centric marketing and media strategy firm, to lead its strategic

New York, NY - May, 2025 -  Today, MatrixPoint announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, the customer platform for scaling businesses, works hand-in-hand with partner

A sales funnel is a structured marketing model designed to guide potential customers through the decision-making process, from initial brand awareness to final conversion. When optimized, a funnel can

In an era where data has become the new currency, businesses find themselves at a critical crossroads. The digital landscape is fundamentally reshaping how organizations interact with user data,

Data-driven decision-making is the norm for a business to effectively operate and the importance of accurate website activity tracking cannot be overstated. Google Analytics (GA) has long been the