Applying Artificial Intelligence Technologies to Digital Marketing

Applying Artificial Intelligence Technologies to Digital Marketing Thanks to incredible advances in technology, and especially the leaps and bounds seen recently in artificial intelligence, modern…

MatrixPoint's Marketing Investment Analysis Will Improve Your Media ROI

Seasoned marketers know: the best way to tell if your advertising campaigns are performing at optimum potential is to conduct a professional and comprehensive digital media investment analysis.…

Digital Media Consulting

MatrixPoint’s Digital Consultants will Improve Your Marketing Results Brands looking to successfully connect with consumers and sell products or services online have to learn a difficult lesson:…

What is Media Transparency?

What is Media Transparency? Media Transparency refers to your ability to see what media has been bought to advertise your products, including where those advertisements were placed, how much you paid…

Should You Continue to Use an Agency or Bring Marketing In-House?

Should You Continue to Use an Agency or Bring Marketing In-House? With growing complexities in marketing operations, especially digital marketing, many businesses are dealing with a conundrum – should…

How to Appeal a CCPA Breach

How to Appeal a CCPA Breach With the passing of the California Consumer Privacy Act of 2018, Cal. Civ. Code §§ 1798.100 et seq. (CCPA), California has become one of the strongest proponents of…

What’s The Fastest Way To Become CCPA Compliant?

What’s The Fastest Way To Become CCPA Compliant? Find out how to avoid major fines by becoming CCPA compliant as quickly as possible with MatrixPoint. With a maximum penalty of $7,500 per offense,…

What Does The CCPA Change?

What Does The CCPA Change? The CCPA includes sweeping legal changes that will significantly disrupt traditional business and marketing operations. Find out how to minimize the disruption to your…

Am I CCPA Compliant?

Am I CCPA Compliant? Is My Business CCPA Compliant? CCPA compliance is incredibly important, as privacy breaches can lead to large fines, fees, and penalties. This article explains what the new CCPA…

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