Colleges and universities face growing enrollment and revenue pressures from demographic shifts, flattening traditional pipelines, and increased competition. Meanwhile, employer demand for reskilling,

Irvine, CA– JayMarc Homes, a premier custom home builder in the Greater Seattle area, has selected MatrixPoint Consulting, a data-centric marketing and media strategy firm, to lead its strategic

New York, NY - May, 2025 -  Today, MatrixPoint announced that it has joined HubSpot’s Solutions Partner Program. HubSpot, the customer platform for scaling businesses, works hand-in-hand with partner

A sales funnel is a structured marketing model designed to guide potential customers through the decision-making process, from initial brand awareness to final conversion. When optimized, a funnel can

In an era where data has become the new currency, businesses find themselves at a critical crossroads. The digital landscape is fundamentally reshaping how organizations interact with user data,

Data-driven decision-making is the norm for a business to effectively operate and the importance of accurate website activity tracking cannot be overstated. Google Analytics (GA) has long been the

Irvine, CA – April 2025 – MatrixPoint Consulting, a leading media consultancy committed to helping businesses achieve more, has been selected as the strategic media consulting partner for Turtleback

A Guide to Middle of Funnel Marketing Middle-of-funnel (MOFU) marketing is a stage in the customer journey where prospects move from awareness to active consideration, seeking detailed, educational